Governance
We don't know at what moment we decided to take this so seriously, but we did. We set up an organization and wanted it to be as effective as possible. So here we are, telling you that we have governance structure that guides us toward the transformation of a world without industrial livestock farming. We wish they organized our lives as well, but no.
Leadership
Let’s meet the group of people responsible for making the day-to-day strategic decisions in our organization. These people head up different areas or departments, directing and coordinating our work in order to reach our main goal: an end to animal suffering. All of them know what they’re doing, and they know it really well. They are true experts in their field. And, what’s more, they share memes. What more could we ask for?
For over 15 years, Guillermo has defended animals using strategic campaigns, investigative reports and transformational leadership. We think he was an activist before he was born, but we haven’t been able to prove it yet.
Sandra is the person who keeps us in line with her experience in a variety of operational fields and constantly changing environments. What motivates her is achieving operational excellence using sustainable methods while fostering a solid, collaborative culture.
Nicolás arrived in Spain in 2019 to do his master’s in economics and business administration and still hasn’t left (just as well). He previously worked in HR in the private sector in Colombia, and now he’s taking care of us at AWO.
With over 10 years’ experience in project and operations management, Nina loves improving processes and increasing efficiency using automation. She can bring order to any chaos. Whatever the chaos. Believe us, we’ve tried (sorry, Nina).
A journalist with a master’s in sustainability management who has worked in the voluntary sector for over 15 years, in different countries, for different causes, motivated by creating a better planet and future. A great boss, and a better person.
Makes food service businesses and institutions move forward in their consideration of animals. With her experience in campaign management at international organizations, when businesses see her name, they know the time has come to commit to animal welfare.
She started with animal protection more than 20 years ago. During her veterinary career she discovered the suffering on farms, so she decided to swim against the tide by doing a PhD in animal welfare and joining NGOs with this focus.
The board of directors
The board of directors is our highest governing body. It consists of professionals who assess the overall performance of the organization, including financial and legal strength, compliance with legal and human resources policies, director's performance, risk mitigation, ethical adherence to values, and fundraising.
Daniel has demonstrated his great ability to lead and transform organizations in various industries…so ours will be one of them. Data-driven decision-making and his holistic vision are two pillars that define his professional ethos. He is currently the CTO at Whispers, a company of which he is also co-founder.
Elizabeth worked in marketing and finance roles in the corporate environment for nearly 12 years, but, after watching several undercover investigation videos, she decided to make a career move, become one of us, and reduce animal suffering. She has experience in corporate campaigns and fundraising and is currently the Development Officer at Animal Charity Evaluators.
Luis led the operations of Change.org in Europe, helping drive some of the major social change campaigns in Spain. Currently, he advises various European organizations on online mobilization and strategic communication. In his spare time, he dedicates himself to pursuing his dream of becoming a professional magician.
Our advisory board
Our advisory board is a fundamental body for our work. It consists of a group of external individuals who are experts in their field. Its main objective is to provide us with strategic guidance and valuable advice, based on their extensive knowledge and experience, to help us achieve our mission.
Alex is currently the Chief Operating Officer at Ambitious Impact. He has an incredible insight for process improvement, identifying weaknesses in organizational systems, and determining the best way to solve them.
From 2019 to 2022, Hannah managed an international grant program that supported organizations devoted to the welfare of farmed animals. She has extensive experience in grant management.
Previously mayor of Leganés and member of the Assembly of Madrid regional government for the Spanish Socialist Party (PSOE), he is currently consultant for the PSOE in Madrid City Hall. You can imagine the wealth of experience he brings to contribute value to our work.
Hélène is director of corporate relations and campaigns for L214, one of the most successful organizations in France (and outside France too). She has successfully persuaded many companies to commit to ending cruel practices just to avoid being the target of an L214 campaign.
Andrés is a Global Marketing Director for consumer goods with over 15 years of experience in marketing strategies. Using innovative targets that guarantee our efficiency, he seeks to boost AWO’s growth and visibility to achieve results that can amplify our mission.
Impact reports and accountability
We like to be transparent, so if you want to know how we are funded, the results we have achieved, and how we invest the money we receive, this is the document for you.
Being effective is important
It's in the DNA of the Animal Welfare Observatory. We are always looking for ways to benefit the greatest number of animals. That's why we analyze everything we do, seeking small improvements that can multiply our results.
The data speaks for itself. We have positively impacted the lives of MILLIONS of animals, and we are succeeding in getting the food industry to ban atrocities that are still legal.
