What is the Animal Welfare Observatory?

The short version? We are devoted to fighting for a food system free of intensive animal farming, guided by animal welfare, human health and the protection of the planet. And we are incredibly good at it.

Vision and mission

Some time ago, we envisioned a world without intensive animal farming. We liked that image so much that since then, we haven't stopped pursuing it. We are creating a food system where neither cages nor animal suffering exist.

How are we achieving this? We make businesses and institutions commit to eliminating the suffering of farmed animals. We're not discussing minor changes here; we're talking about a genuine, far-reaching revolution that we're strategically launching on a large scale.

Animal Welfare

Our values

At the Animal Welfare Observatory (AWO), we persevere and are committed to seeing our campaigns through to the end, without giving in to challenges. And most importantly, we focus on achieving results and generating a positive impact for animals. We are specialists in our field and change agents committed to a more ethical and sustainable food system.

Our team

They say that variety is the spice of life, so we decided to have the most versatile, diverse team possible. From activists and animal welfare experts to professional political lobbyists, not forgetting the highly creative Communications Department (we are, aren’t we?). We also have an Operations Department that makes our lives easier. And, of course, fundraising, which makes it possible for us to do everything we want.

And no, we haven't forgotten about our great army of volunteers. It's just that we wanted to dedicate a separate paragraph to them because of how incredible they are.

Animal Welfare
Guillermo Moreno
Founder and Executive Director
Animal Welfare
Sandra de la Rosa
Operations Director
Animal Welfare
Nina Wine
Operations Manager
Animal Welfare
Sonia López
Senior Communications Manager
Animal Welfare
Miriam Martínez
Animal Welfare Manager
Animal Welfare
Blanca Ponce
Institutional Relations Specialist
Animal Welfare
Álvaro Ruiz
Design Manager
Animal Welfare
Michelle Acevedo
Digital & Marketing Manager
Animal Welfare
Video Editor
Animal Welfare
Nicolás Giraldo
Junior People & Culture Manager
Animal Welfare
Itziar García
Content Creator
Animal Welfare
Adriana Evangelista
Senior Corporate Outreach Specialist
Animal Welfare
Luciano Miguel Peña
Finance and Accounting Lead
Animal Welfare
Julia Guitart
People and Culture Coordinator
Animal Welfare
Jesús del Saz
Political Outreach Specialist
Animal Welfare
Javier Rodriguez
Project Specialist
Animal Welfare
Laura Curto
Legal Advisor
Animal Welfare
Maria Azcona
Social Media Specialist
Animal Welfare
Beatriz Cossermelli
Development Coordinator
Animal Welfare
Julián Donoso
Senior Development Manager
Animal Welfare
Ainhoa Domínguez
Actions and Events Lead

Legal responsibility

All legal responsibility for the statements issued by AWO or any person within the organization in the natural performance of their duties rests with the Executive Director of the organization. It is explicitly stated that any other person issuing a statement on behalf of AWO is acting in the capacity of a spokesperson for a message belonging to the executive direction.


“The real power of teamwork resides in the combination of our skills and passions to achieve a collective impact on the welfare of others.”

Malala Yousafzai
Nobel Peace Prize laureate