In AWO we are an organization that challenges the regulations of today’s food industry to make it healthy, sustainable and free of animal suffering. And we’re warning you: we are VERY persistent.
We're up for challenges. That's why we've set out to end the suffering of farmed animals. And we're not settling for just anything. We want real commitments from companies and institutions. And we want society to demand them too.
We pursue a food system free of conflict where intensive animal farming and all the suffering that this production system entails are only a distant memory. We demonstrate to different entities that animal welfare is the key to a sustainable, healthy food system free from animal suffering that, as a society, we will no longer tolerate.
If there’s one thing that characterizes our work at the Animal Welfare Observatory it’s that all our work is based on data. Our actions are backed up by rigorous research, impressive numbers and an extra helping of perseverance. Get ready to discover how we get our great results!
We uncover what goes unseen and reveal everything that happens behind the closed doors of factory farms and slaughterhouses. The investigations we publish are the secret weapon, revealing the truth about animals. Sometimes we use hidden cameras, other times we get the information from whistle-blowers, but our favorite source will always be leaks.
We work tirelessly to influence institutions and promote policies that protect and improve animal welfare. With a combination of solid arguments and a little smooth talking, we remind them that animals deserve to be treated with respect and that we are not willing to accept excuses or obsolete methods.
Want to know how we convince businesses to ban some of the cruelest practices in their supply chains? Our specialty is negotiation: we love setting out the scientific evidence that links animal welfare with a healthy, sustainable food industry. And if that doesn’t work… well, it's better that it does.
We could tell you that donating is the most obvious option, but that would be too direct. So instead, we’re giving you the opportunity to have a lifelong romance with animal welfare… by becoming a member!
No, we aren’t asking you to donate a tropical island (although we wouldn’t say no) but by joining in effective advocacy you’ll help us to continue the fight for a food system free of intensive animal farming.
If you want to change the rules of the game and generate a real impact in the lives of millions of animals, join the Animal Welfare Observatory. We can’t promise you fame or fortune, but we can promise that every cent or penny you donate will be used effectively to make a substantial difference in the lives of millions of animals.